Supermarkets in Ukraine

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How grocery chains have weathered the crisis

The rapid development of commercial networks this year is easily explained. Salaries Ukrainians grow faster. If the entire 2011 year, they have grown on average by 8.7%, in January-August this year has jumped by 15.3% compared with the same period of the last (data Gosstat). And all this happened against a background of low inflation rates.
But how to explain the rapid growth of grocery chains in the midst of the crisis in late 2008?
Crisis did not notice?
The Fastest growing company was “Eurotech”. If at the end of 2008 it consisted of only nine points, but now it has been 69. That is an increase of almost 767%! Keep pace with other companies, as is evident from the graphs.
“The market is too saturated” – explains the reason for the growth of Igor Guglya, director of GT Partners Ukraine. According to him, in recent years, retailers have started to actively gain medium and small cities, where there is an acute shortage of modern shops. While there remains a city where there is no network of grocery stores.
Moreover, during the crisis, prices for rental properties greatly subsided, and traders it easy to agree on the best places for their stores.
Another reason for the rapid growth of networks the inertia of Ukrainian bureaucracy. Plans before the crisis continued to open stores in the crisis, when incomes were reduced (in 2009 wages fell more than 9%).
“The opening of new shopping centers – a long-term process, for example, in” METRO Cash & Carry Ukraine “only store building can last up to 3 months, but before construction must still find a building plot just to get all the necessary documents, and etc. Therefore, to stop the process of expansion at some point for the company does not make economic sense, “- says Anna Kurbatova, Communications Manager” METRO Cash & Carry Ukraine “.
Less is more
But we cannot say that the crisis in general had no effect on traders. Owning retailers had to give up a huge store in favor for more compact stores.
Like mushrooms after the rain began to appear small “convenience stores” and discounters with cheap products, but limited selection of goods.
“During the crisis, mainly developed network of small formats” – agrees Anna Kurbatova. Its network began in 2011 to develop the small shops to 2 thousand square meters with a range of about three thousand items, called “METRO Base.”
Before it stores “Metro” in Ukraine existed only in standard area of 16 thousand square meters and with a range of 30 thousand items. Thanks to this new approach, the company managed to open stores in relatively small cities – Kremenchug, Ternopol, Kirovograd and Lutsk.
For cities is a great investment, because even in the low-price shop area of about 1 thousand square meters have to invest about $ 1.8-2.7 million (if you buy, not rent a property), explains Igor Guglya from GT Partners Ukraine. The “convenience stores” have less to invest. For example, the network of “Nash Kray” is now developing a network of express minimarkets area of 50-100 square meters. If you rent a room, you can open a new shop even $ 23,000.
“In the usual” shop at home “does not have its plants for the production of food (bread, cooking), in contrast to the supermarkets. In each store, our network format “shop at home” BK “Express” has its own mini-bakery, the area allows. Low level of staff, although their level of training above. In small shops seller and cashier and bookkeeper are able to accept products, and put to the position, “- says about the nuances of this business, Dmitry Kashirin, commercial director of “Fudmarket “(included in” Retail Group “, which is developing a network of” Great Kishenya “,TC” Alta Center “,” Equator “,” Velmart “). Find design ideas for your home on Lushome.club.
Opening of the same large size – Hypermarket – associated with the construction of a single building. For this it is necessary to acquire the land and take a lot of coordination, because the volume of investment can range from $ 5 (the most compact hypermarket) to $ 20 million (a huge shop).

Rating of Most expensive Ukrainian food brands

Rating of the most expensive Ukrainian brands made popular Ukrainian weekly magazine Focus. The first three places divided between Nasha Ryaba, Roshen and Chernigivske.
It means that food preferences of Ukrainians are chicken, chocolate and beer.
In particular, TM Nasha Ryaba becomes leader of the ranking for the third year in a row. This is primarily due to the reasonable price of chicken compared to other types of meat. Revenues of “Nasha Ryaba” increased by a billion hryvnia for one year. This is due on the one hand increased production by 7% and the expansion of logistics, which already has more than 2,600 franchised outlets, on the other – the growth of the chicken prices by 10% in the last year. Thus, by the end of 2011 “Nasha Ryaba ” brought to the company 5.1 billion UAH.
Not give up their positions the largest sweet brand, the brainchild of the Minister Poroshenko, TM Roshen: its sales increased nearly by 1 billion hryvnia to $ 4.54 billion UAH.
This year, in the top ten we can find two beginners: TM Hlibnyi Dar and TM Rogan with the result of sales 1.372 billion UAH and Rs 1.273 billion UAH respectively. With their appearance in the Top 10 now it includes three vodka and three beer brands.
By the number of brands represented on the list, most of the positions owned brands under which the produce strong alcohol – they are 10th of 50. Leader in the alcoholic beverages by sales in Ukraine was TM Khortytsya. This year she managed to overtake Nemiroff brand.
Top 50 Ukrainian consumer food brands with revenues in 2011:
1. Chicken “Nasha Ryaba” – 5.1 billion UAH
2. Confectionery “Roshen” – 4,54 billion UAH
3. Beer “Chernigivske” – 4.265 billion UAH
4. Cigarettes “Prima” – 3.233 billion UAH
5. Confectionery “Conti” – 1.9 billion UAH
6. Beer “Obolon” – 1.63 billion UAH
7. Vodka “Khortytsya” – 1.55 billion UAH
8. Vodka “Nemiroff” – 1.53 billion UAH
9. Vodka “Hlibnyi Dar” – 1.372 billion UAH
10. Beer “Rogan” – 1.273 billion UAH
11. Sausage “Globino” – 1,166 billion UAH
12. Sauces “Shchedro” – 1.149 billion UAH
13. Sauces “Torchin”- 1.11 billion UAH
14. Beer “Lvivske” – 1.054 billion UAH
15. Vodka “MEDOFF” – 1,052 billion UAH
16. Juice “Sadochok” – 1.021 billion UAH
17. Juice “Nash Sok” – 955 million UAH
18. Confectionery “Svitoch” – 851 million UAH
19. Vodka “Prime” – 745 million UAH
20. Vodka “Іstynna” – 731 million UAH
21. Juice «Sandora» – 720 million UAH
22. Cheese “Dobryana” – 685.4 million UAH
23. Water “Morshinskaya” – 652.6 million UAH
24. Meat products “Yatran” – 619.2 million UAH
25. Sauces “Chumak” – 599 million UAH
26. Noodles “Mivina” – 602 million UAH
27. Dairy products “Yagotynske” – 560.5 million UAH
28. Beer «Zibert» – 541.3 million UAH
29. Dairy products “Dobrynya” – 522 million UAH
30. Meat products “Farro” – 511.7 million UAH
31. Beer “Yantar” – 507.7 million UAH
32. Wine «Inkerman» – 475.7 million UAH
33. Chips “Lux” – 441.1 million UAH
34. Soft drink “Zhyvchyk” – 412.5 million UAH
35. Brandy “Shustov” – 404 million UAH
36. Meat products “Yuvileinyi” – 403.4 million UAH
37. Cheese “Shostka” – 383 million UAH
38. Sunflower oil “Oleina” – 349.6 million UAH
39. Cognac “Tavria” – 348.2 million UAH
40. Meat products “Druzhba Narodіv” – 340 million UAH
41. Beer “Sarmat” – 322 million UAH
42. Cheese “Slavia” – 321.1 million UAH
43. Cheese “Molochnyi Shlyah” – 316.2 million UAH
44. Confectionery «Amour» – 315 million UAH
45. Spread “Shchedryi Dar” – 303.4 million UAH
46. Beer “Slavutych” – 283.9 million UAH
47. Semis “Hercules” – 269.8 million UAH
48. Sparkling wine “KZShV” – 250 million UAH
49. Semis “Tree Medvedya” – 240 million UAH
50. Meat products “Baschinskyi” – 234.4 million UAH
In preparing the rating was assessed only brands by Ukrainian manufacturers, as well as trademarks, developed or acquired by foreign companies, especially for Ukraine. Brands were ranked in terms of retail sales in the country by the end of 2011. It is worth noting the constant growth “admission” ticket rating. So, in 2010, sales were lower boundary of 50 million UAH, in the past – 150 million UAH, and this year – already 230 million UAH.
Source: http://focus.ua/