Rating of the most expensive Ukrainian brands made popular Ukrainian weekly magazine Focus. The first three places divided between Nasha Ryaba, Roshen and Chernigivske.
It means that food preferences of Ukrainians are chicken, chocolate and beer.
In particular, TM Nasha Ryaba becomes leader of the ranking for the third year in a row. This is primarily due to the reasonable price of chicken compared to other types of meat. Revenues of “Nasha Ryaba” increased by a billion hryvnia for one year. This is due on the one hand increased production by 7% and the expansion of logistics, which already has more than 2,600 franchised outlets, on the other – the growth of the chicken prices by 10% in the last year. Thus, by the end of 2011 “Nasha Ryaba ” brought to the company 5.1 billion UAH.
Not give up their positions the largest sweet brand, the brainchild of the Minister Poroshenko, TM Roshen: its sales increased nearly by 1 billion hryvnia to $ 4.54 billion UAH.
This year, in the top ten we can find two beginners: TM Hlibnyi Dar and TM Rogan with the result of sales 1.372 billion UAH and Rs 1.273 billion UAH respectively. With their appearance in the Top 10 now it includes three vodka and three beer brands.
By the number of brands represented on the list, most of the positions owned brands under which the produce strong alcohol – they are 10th of 50. Leader in the alcoholic beverages by sales in Ukraine was TM Khortytsya. This year she managed to overtake Nemiroff brand.
Top 50 Ukrainian consumer food brands with revenues in 2011:
1. Chicken “Nasha Ryaba” – 5.1 billion UAH
2. Confectionery “Roshen” – 4,54 billion UAH
3. Beer “Chernigivske” – 4.265 billion UAH
4. Cigarettes “Prima” – 3.233 billion UAH
5. Confectionery “Conti” – 1.9 billion UAH
6. Beer “Obolon” – 1.63 billion UAH
7. Vodka “Khortytsya” – 1.55 billion UAH
8. Vodka “Nemiroff” – 1.53 billion UAH
9. Vodka “Hlibnyi Dar” – 1.372 billion UAH
10. Beer “Rogan” – 1.273 billion UAH
11. Sausage “Globino” – 1,166 billion UAH
12. Sauces “Shchedro” – 1.149 billion UAH
13. Sauces “Torchin”- 1.11 billion UAH
14. Beer “Lvivske” – 1.054 billion UAH
15. Vodka “MEDOFF” – 1,052 billion UAH
16. Juice “Sadochok” – 1.021 billion UAH
17. Juice “Nash Sok” – 955 million UAH
18. Confectionery “Svitoch” – 851 million UAH
19. Vodka “Prime” – 745 million UAH
20. Vodka “Іstynna” – 731 million UAH
21. Juice «Sandora» – 720 million UAH
22. Cheese “Dobryana” – 685.4 million UAH
23. Water “Morshinskaya” – 652.6 million UAH
24. Meat products “Yatran” – 619.2 million UAH
25. Sauces “Chumak” – 599 million UAH
26. Noodles “Mivina” – 602 million UAH
27. Dairy products “Yagotynske” – 560.5 million UAH
28. Beer «Zibert» – 541.3 million UAH
29. Dairy products “Dobrynya” – 522 million UAH
30. Meat products “Farro” – 511.7 million UAH
31. Beer “Yantar” – 507.7 million UAH
32. Wine «Inkerman» – 475.7 million UAH
33. Chips “Lux” – 441.1 million UAH
34. Soft drink “Zhyvchyk” – 412.5 million UAH
35. Brandy “Shustov” – 404 million UAH
36. Meat products “Yuvileinyi” – 403.4 million UAH
37. Cheese “Shostka” – 383 million UAH
38. Sunflower oil “Oleina” – 349.6 million UAH
39. Cognac “Tavria” – 348.2 million UAH
40. Meat products “Druzhba Narodіv” – 340 million UAH
41. Beer “Sarmat” – 322 million UAH
42. Cheese “Slavia” – 321.1 million UAH
43. Cheese “Molochnyi Shlyah” – 316.2 million UAH
44. Confectionery «Amour» – 315 million UAH
45. Spread “Shchedryi Dar” – 303.4 million UAH
46. Beer “Slavutych” – 283.9 million UAH
47. Semis “Hercules” – 269.8 million UAH
48. Sparkling wine “KZShV” – 250 million UAH
49. Semis “Tree Medvedya” – 240 million UAH
50. Meat products “Baschinskyi” – 234.4 million UAH
In preparing the rating was assessed only brands by Ukrainian manufacturers, as well as trademarks, developed or acquired by foreign companies, especially for Ukraine. Brands were ranked in terms of retail sales in the country by the end of 2011. It is worth noting the constant growth “admission” ticket rating. So, in 2010, sales were lower boundary of 50 million UAH, in the past – 150 million UAH, and this year – already 230 million UAH.
Source: http://focus.ua/

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