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    The capital of Ukraine among the top three cities for the expansion of global retailers

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    Kiev became a more attractive city in the eyes of international retailers – according to data company CBRE.
    CBRE Consulting company released its annual global survey of retail real estate segment, “RETAILERS: DEGREE OF GLOBALIZATION OF BUSINESS 2012» («How Global is the Business of Retail 2012”).
    The target of research was to identify general trends in the development strategy of retailers, including the definition of a global presence as a retailer in the world markets and in major cities. This survey covers 326 key international retailers, as compiled by ranking includes 200 cities in 73 countries around the world.
    According to a new search in the ranking of cities according to the degree of presence of international retailers, Kiev won 64 seats, up from 78th ranking in 2011. At the end of 2011 in Kiev attended by 25.2% of the interviewed retailers, while at the end of 2010 – 22.6%.The three leading cities in the degree of presence of international retailers are still in London, Dubai and New York.
    It is noteworthy that over the last year Kyiv was one of the highest priority cities for the release of new international retailers that were not previously present in the market. In 2011 in Kiev appeared nine new international retailers, which put our capital in the third place in the “new exits” among all the cities.
    The leader of the outputs of new retailers became Almaty, which last year opened their shops, 18 new international retailers. This was facilitated by significant infrastructure improvements, opening of new professional shopping centers and entrance brands of Inditex in 2010, which in turn encouraged other retailers to the entrance. At the 2nd place on the “new exits” is Moscow with 11 new international operators. Overall, European cities is the highest priority for the expansion of retailers, accounting for 48% of new discoveries in 2011.
    Based on a global search by CBRE was also made ratings of the degree of presence of international retailers, in which Ukraine is ranked 34th, up from 39th in the ranking in 2011 According to CBRE, today in Ukraine is represented 25.8% retail chains taken into account in this study.
    Ranking of countries with the highest presence of international retailers fifth year, led by the United Kingdom, where concentrated 56.7% of retailers. It is followed by UAE (53.1%), U.S. (50.3%), Spain (47.5%) and closes the top five leaders of China (47.2%).

    Why foreign retailers come to Ukraine

    Ukraine+SEC+Ocean+PlazaEntering the market, international brands often evaluate three factors:
    – Saturation of the retail market,
    – The number and quality of projects of shopping centers, which are presented in the market,
    – The number of existing market entry barriers.
    The saturation of the Ukrainian retail market remains one of the lowest in Europe. In this high-quality projects have become more and more. And this year, offering a unique project in many ways – the largest Ukrainian Central City shopping mall Ocean Plaza, the quality of which corresponds to the world standards.
    At the same time, according to experts, many foreign operators have already studied all the possible obstacles entering the Ukrainian market, put up with them or have learned to overcome them.
    As a result, by the end of this year we will see in the mall about 40 brand new for Ukraine in Ocean Plaza. 60% of new brands will be due to local market operators, who have long been working in Ukraine. 40% of new brands will enter the market independently.
    The country of origin of franchise leader is Western Europe. A direct investment – the countries that are closer to us and whose investments have long been widely present in Ukraine, Russia, Romania and Turkey.
    The format for the new Ukrainian brands, according to the experts, about 20% of them – it is food and drink, the other 80% – a fashion brand.
    It is significant that 30% of new strand brands are goods premium level. Earlier in our country goes no more than one or two of these brands in the year, as they were developed specifically nowhere. In 2012, we see a greater expansion of expensive brands, some of which will be presented on the Bolshaya Vasilkovskaya street, but most – in the SEC Ocean Plaza, where the first in Ukraine to be established premium gallery.
    According to experts, massive entering of foreign retailers in the Ukraine market is also due to the active and long process of creating a positive image of our country and the promotion of Ukrainian projects on the international market.
    In 2012 possible enter for a minimum of 32 new brands in Ukraine and Kiev. 28 of them will be presented in the SEC Ocean Plaza.
    Brand
    Country of origin
    Object
    1.
    LC Waikiki
    Turkey
    SEC Ocean Plaza
    2.
    Longchamp
    France
    SEC Ocean Plaza
    3.
    Furla
    Italy
    SEC Ocean Plaza
    4.
    Lady Gentlemen City
    Russia
    ТРЦ «Караван»
    5.
    Dolce Gabbana
    Italy
    ТЦ «Мандарин Плаза»
    6.
    MaxMara  Weekend
    Italy
    SEC Ocean Plaza
    7.
    Trussardi Jeans
    Italy
    SEC Ocean Plaza
    8.
    BCBG
    USA
    SEC Ocean Plaza
    9.
    Bebe
    USA
    SEC Ocean Plaza
    10.
    Camper
    USA
    ТРЦ «Караван»
    11.
    Napapijri
    Italy
    SEC Ocean Plaza
    12.
    Rebeca Sanver
    Portugal
    SEC Ocean Plaza
    13.
    Cinque
    Italy
    SEC Ocean Plaza
    14.
    Pepe Jeans
    Spain
    SEC Ocean Plaza
    15.
    Diesel
    Italy
    ул. Крещатик
    16.
    Reiss
    VB
    SEC Ocean Plaza
    17.
    Blanco
    Italy
    SEC Ocean Plaza
    18.
    Camicissima
    Italy
    SEC Ocean Plaza
    19.
    Strellson
    Germany
    SEC Ocean Plaza
    20.
    Suvari
    Turkey
    SEC Ocean Plaza
    21.
    Michael Kors
    USA
    SEC Ocean Plaza
    22.
    Marina Rinaldi
    Italy
    SEC Ocean Plaza
    23.
    Atelier
    France
    SEC Ocean Plaza
    24.
    Denis/Why Denis
    Romania
    SEC Ocean Plaza
    25.
    Happylon
    Kazakhstan
    SEC Ocean Plaza
    26.
    Segafredo
    Italy
    SEC Ocean Plaza
    27.
    KFC
    USA
    SEC Ocean Plaza
    28.
    S.Oliver
    Germany
    SEC Ocean Plaza
    29.
    Oviesse
    Italy
    ТЦ «Украина»
    30.
    Soocre
    Greece
    SEC Ocean Plaza
    31.
    Patrizia Pepe
    Italy
    SEC Ocean Plaza
    32.
    Catherine Leman
    Russia
    SEC Ocean Plaza

    Where Ukrainians and the Europeans prefer to buy food? – research

    Supermarket
    SPECIAL OFFER – Database of Ukrainian retailers
           The company GfK Ukraine, the market leader in market research in Ukraine, said that hypermarkets are becoming more popular in Central and Eastern Europe. However, their share in Ukraine amounts to only 8% – Ukrainians prefer to shop in supermarkets. Interesting, among the most important characteristics of shopping Europeans selected discounts and special offers, Ukrainians prefer proximity and low prices. This is evidenced by the results of investigations Shopping Monitor CEE 2012, conducted in October-November 2011 in 10 countries in Central and Eastern Europe.
    Europeans prefer hypermarkets, Ukrainians – supermarkets
    Most of the Europeans choose hypermarkets to make purchases of food and nonfood products: in Romania of 54%, in the Czech Republic – 44%, in Poland, Bosnia and Herzegovina, Hungary – just under half of respondents. In Ukraine, as well as in Serbia, the share of hypermarkets is only 8%. Supermarkets are popular in Ukraine, where 45% of respondents do the bulk of purchases of consumer goods. The same percentage of respondents select supermarkets in Bosnia and Herzegovina, in Slovenia this figure stood at 47%.
    Who buys the food and daily goods in bazaars?
    The number of respondents, who prefer unorganized trade by purchasing consumer goods in all the countries of Central and Eastern European countries, is insignificant, except Ukraine and Romania. Percentage of Ukrainians, who prefer markets, although it is rapidly declining in recent years (by 7 percentage points over the past 2 years), is still the largest in the region – 15%. Among Romanians these respondents are 8%.
    Europeans appreciate wide assortment
    On the question, why respondent chose particular store, the majority of respondents in all countries, called the low prices, wide product range and of course, the availability of discounts and sales. Ukrainians are more than people from other countries of region appreciate the proximity of the store (about 70% chose this option), as well as low prices for some goods (about 24%). At the same time, much quieter is their relation to characteristics such as a wide range of products, discounts and sales, courteous staff, working hours and the ability to go shopping by car (lower or one of the lowest figures among the countries of the region).
    Only 11% of Ukrainians often go shopping by car, some more 12% use a car when planning major purchases. This is the lowest result among the countries of Central and Eastern Europe, where a car for making purchases using a total of 45% (Bulgaria) up to 68% (Bosnia and Herzegovina).
    Distribution of promotional materials retailers
    In countries such as Romania, Czech Republic, Slovakia, Hungary, Poland and Slovenia at least 60% of respondents read flyers, which they get from retailers, from 11% (Poland) to 56% (Romania) respondents made purchase in accordance with these flyers.
    Half of Ukrainians do not receive promotional material retailers at all. Only 9% of respondents in Ukraine (the same figure in Bosnia and Herzegovina) receive materials, read them and make purchases in accordance with it. Retailers are less active in Serbia, where 69% of respondents did not receive materials at all, and just 3% receive, read and do purchase according to it.
    Study of Shopping Monitor 2012: Background information
    Shopping Monitor 2012 study conducted in October-November 2011 in ten countries of Central and Eastern Europe – Bulgaria, Bosnia and Herzegovina, Poland, Romania, Serbia, Slovakia, Slovenia, Hungary, Ukraine and the Czech Republic. Respondent – a person who is responsible for daily purchases of food and nonfood consumer goods in the household. During the investigation of Shopping Monitor 2012 were interviewed from 649 (Poland) up to 1060 (Ukraine) respondents. The method of the inquiry is a personal interview at home of the respondent or a telephone interview.
    According to the materials gfk.ua

    Rating of Most expensive Ukrainian food brands

    Rating of the most expensive Ukrainian brands made popular Ukrainian weekly magazine Focus. The first three places divided between Nasha Ryaba, Roshen and Chernigivske.
    It means that food preferences of Ukrainians are chicken, chocolate and beer.
    In particular, TM Nasha Ryaba becomes leader of the ranking for the third year in a row. This is primarily due to the reasonable price of chicken compared to other types of meat. Revenues of “Nasha Ryaba” increased by a billion hryvnia for one year. This is due on the one hand increased production by 7% and the expansion of logistics, which already has more than 2,600 franchised outlets, on the other – the growth of the chicken prices by 10% in the last year. Thus, by the end of 2011 “Nasha Ryaba ” brought to the company 5.1 billion UAH.
    Not give up their positions the largest sweet brand, the brainchild of the Minister Poroshenko, TM Roshen: its sales increased nearly by 1 billion hryvnia to $ 4.54 billion UAH.
    This year, in the top ten we can find two beginners: TM Hlibnyi Dar and TM Rogan with the result of sales 1.372 billion UAH and Rs 1.273 billion UAH respectively. With their appearance in the Top 10 now it includes three vodka and three beer brands.
    By the number of brands represented on the list, most of the positions owned brands under which the produce strong alcohol – they are 10th of 50. Leader in the alcoholic beverages by sales in Ukraine was TM Khortytsya. This year she managed to overtake Nemiroff brand.
    Top 50 Ukrainian consumer food brands with revenues in 2011:
    1. Chicken “Nasha Ryaba” – 5.1 billion UAH
    2. Confectionery “Roshen” – 4,54 billion UAH
    Ukrainian brands 103. Beer “Chernigivske” – 4.265 billion UAH
    4. Cigarettes “Prima” – 3.233 billion UAH
    5. Confectionery “Conti” – 1.9 billion UAH
    6. Beer “Obolon” – 1.63 billion UAH
    7. Vodka “Khortytsya” – 1.55 billion UAH
    8. Vodka “Nemiroff” – 1.53 billion UAH
    9. Vodka “Hlibnyi Dar” – 1.372 billion UAH
    10. Beer “Rogan” – 1.273 billion UAH
    11. Sausage “Globino” – 1,166 billion UAH
    12. Sauces “Shchedro” – 1.149 billion UAH
    13. Sauces “Torchin”- 1.11 billion UAH
    14. Beer “Lvivske” – 1.054 billion UAH
    15. Vodka “MEDOFF” – 1,052 billion UAH
    16. Juice “Sadochok” – 1.021 billion UAH
    17. Juice “Nash Sok” – 955 million UAH
    18. Confectionery “Svitoch” – 851 million UAH
    19. Vodka “Prime” – 745 million UAH
    20. Vodka “Іstynna” – 731 million UAH
    21. Juice «Sandora» – 720 million UAH
    22. Cheese “Dobryana” – 685.4 million UAH
    23. Water “Morshinskaya” – 652.6 million UAH
    24. Meat products “Yatran” – 619.2 million UAH
    25. Sauces “Chumak” – 599 million UAH
    26. Noodles “Mivina” – 602 million UAH
    27. Dairy products “Yagotynske” – 560.5 million UAH
    28. Beer «Zibert» – 541.3 million UAH
    29. Dairy products “Dobrynya” – 522 million UAH
    30. Meat products “Farro” – 511.7 million UAH
    31. Beer “Yantar” – 507.7 million UAH
    32. Wine «Inkerman» – 475.7 million UAH
    33. Chips “Lux” – 441.1 million UAH
    34. Soft drink “Zhyvchyk” – 412.5 million UAH
    35. Brandy “Shustov” – 404 million UAH
    36. Meat products “Yuvileinyi” – 403.4 million UAH
    37. Cheese “Shostka” – 383 million UAH
    38. Sunflower oil “Oleina” – 349.6 million UAH
    39. Cognac “Tavria” – 348.2 million UAH
    40. Meat products “Druzhba Narodіv” – 340 million UAH
    41. Beer “Sarmat” – 322 million UAH
    42. Cheese “Slavia” – 321.1 million UAH
    43. Cheese “Molochnyi Shlyah” – 316.2 million UAH
    44. Confectionery «Amour» – 315 million UAH
    45. Spread “Shchedryi Dar” – 303.4 million UAH
    46. Beer “Slavutych” – 283.9 million UAH
    47. Semis “Hercules” – 269.8 million UAH
    48. Sparkling wine “KZShV” – 250 million UAH
    49. Semis “Tree Medvedya” – 240 million UAH
    50. Meat products “Baschinskyi” – 234.4 million UAH
    In preparing the rating was assessed only brands by Ukrainian manufacturers, as well as trademarks, developed or acquired by foreign companies, especially for Ukraine. Brands were ranked in terms of retail sales in the country by the end of 2011. It is worth noting the constant growth “admission” ticket rating. So, in 2010, sales were lower boundary of 50 million UAH, in the past – 150 million UAH, and this year – already 230 million UAH.
    Source: http://focus.ua/

    Best selling products in Ukraine online

    Best selling products in Ukrainian Internet 2013
    Consumer interest in Ukrainian people has shifted in favor of new product categories. Studies of the dynamics online purchases in January-April this year, which analysts had Aukro.ua, showed that, compared with the same period last year, more than three times the volume of purchases in the category “Auto Parts, Tuning, GPS” , 1 , 5 times – in the category “Sports and Health” and 95% – in the category “Tablets, Laptops, Computers.”

    The share of traditionally popular items, in particular, mobile phones and clothing in total sales has declined. From the first position in the ranking of the most popular online products mobile phones and smart phones pressed tablets and computers. Ukrainians began to buy the tablets are not only more likely, but to spend more money on them – in 2013 average check purchases in the category “Tablets, Laptops, Computers” has increased by 31%. The average amount of monthly purchases has remained unchanged at more than 450 hryvnia.

    Aukro.ua analysts believe that the results obtained and, in particular, the fact that the growing dynamics of sales of non-traditional products for the Internet, point to the fact that Ukrainians have more confidence in online shopping.
    Top of the most purchased goods in Uanet (Ukrainian Internet) according Aukro.ua
    Product category
    The increase in sales for the year
    Share in total sales, January-April 
    Share in total sales, January-April 
    Tablets, Laptops, Computers
    95%
    19%
    17%
    Mobile phones, Smartphones
    23%
    16%
    23%
    Collectibles, Antiques
    44%
    15%
    19%
    Clothing, Shoes, Accessories
    80%
    14%
    14%
    Auto Parts, Tuning, GPS
    359%
    7%
    4%
    Sports and Health
    145%
    7%
    5%
    Household appliances
    155%
    5%
    4%
    Recall, according to research Aukro.ua, from mobile phone users Uaneta make purchases less frequently than with computers, but become more expensive goods. The average check per user per month was 350 hryvnia.
    Ukraineb2b
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