Consumer interest in Ukrainian people has shifted in favor of new product categories. Studies of the dynamics online purchases in January-April this year, which analysts had Aukro.ua, showed that, compared with the same period last year, more than three times the volume of purchases in the category “Auto Parts, Tuning, GPS” , 1 , 5 times – in the category “Sports and Health” and 95% – in the category “Tablets, Laptops, Computers.”
The share of traditionally popular items, in particular, mobile phones and clothing in total sales has declined. From the first position in the ranking of the most popular online products mobile phones and smart phones pressed tablets and computers. Ukrainians began to buy the tablets are not only more likely, but to spend more money on them – in 2013 average check purchases in the category “Tablets, Laptops, Computers” has increased by 31%. The average amount of monthly purchases has remained unchanged at more than 450 hryvnia.
Aukro.ua analysts believe that the results obtained and, in particular, the fact that the growing dynamics of sales of non-traditional products for the Internet, point to the fact that Ukrainians have more confidence in online shopping.
Top of the most purchased goods in Uanet (Ukrainian Internet) according Aukro.ua
|
Product category
|
The increase in sales for the year
|
Share in total sales, January-April
|
Share in total sales, January-April
|
|
Tablets, Laptops, Computers
|
95%
|
19%
|
17%
|
|
Mobile phones, Smartphones
|
23%
|
16%
|
23%
|
|
Collectibles, Antiques
|
44%
|
15%
|
19%
|
|
Clothing, Shoes, Accessories
|
80%
|
14%
|
14%
|
|
Auto Parts, Tuning, GPS
|
359%
|
7%
|
4%
|
|
Sports and Health
|
145%
|
7%
|
5%
|
|
Household appliances
|
155%
|
5%
|
4%
|
Recall, according to research Aukro.ua, from mobile phone users Uaneta make purchases less frequently than with computers, but become more expensive goods. The average check per user per month was 350 hryvnia.
