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Rating of Most expensive Ukrainian food brands

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Rating of the most expensive Ukrainian brands made popular Ukrainian weekly magazine Focus. The first three places divided between Nasha Ryaba, Roshen and Chernigivske.

It means that food preferences of Ukrainians are chicken, chocolate and beer.

In particular, TM Nasha Ryaba becomes leader of the ranking for the third year in a row. This is primarily due to the reasonable price of chicken compared to other types of meat. Revenues of “Nasha Ryaba” increased by a billion hryvnia for one year. This is due on the one hand increased production by 7% and the expansion of logistics, which already has more than 2,600 franchised outlets, on the other – the growth of the chicken prices by 10% in the last year. Thus, by the end of 2011 “Nasha Ryaba ” brought to the company 5.1 billion UAH.

Not give up their positions the largest sweet brand, the brainchild of the Minister Poroshenko, TM Roshen: its sales increased nearly by 1 billion hryvnia to $ 4.54 billion UAH.

This year, in the top ten we can find two beginners: TM Hlibnyi Dar and TM Rogan with the result of sales 1.372 billion UAH and Rs 1.273 billion UAH respectively. With their appearance in the Top 10 now it includes three vodka and three beer brands.

By the number of brands represented on the list, most of the positions owned brands under which the produce strong alcohol – they are 10th of 50. Leader in the alcoholic beverages by sales in Ukraine was TM Khortytsya. This year she managed to overtake Nemiroff brand.

Top 50 Ukrainian consumer food brands with revenues in 2011:

1. Chicken “Nasha Ryaba” – 5.1 billion UAH

2. Confectionery “Roshen” – 4,54 billion UAH

3. Beer “Chernigivske” – 4.265 billion UAH

4. Cigarettes “Prima” – 3.233 billion UAH

5. Confectionery “Conti” – 1.9 billion UAH

6. Beer “Obolon” – 1.63 billion UAH

7. Vodka “Khortytsya” – 1.55 billion UAH

8. Vodka “Nemiroff” – 1.53 billion UAH

9. Vodka “Hlibnyi Dar” – 1.372 billion UAH

10. Beer “Rogan” – 1.273 billion UAH

11. Sausage “Globino” – 1,166 billion UAH

12. Sauces “Shchedro” – 1.149 billion UAH

13. Sauces “Torchin”- 1.11 billion UAH

14. Beer “Lvivske” – 1.054 billion UAH

15. Vodka “MEDOFF” – 1,052 billion UAH

16. Juice “Sadochok” – 1.021 billion UAH

17. Juice “Nash Sok” – 955 million UAH

18. Confectionery “Svitoch” – 851 million UAH

19. Vodka “Prime” – 745 million UAH

20. Vodka “Іstynna” – 731 million UAH

21. Juice «Sandora» – 720 million UAH

22. Cheese “Dobryana” – 685.4 million UAH

23. Water “Morshinskaya” – 652.6 million UAH

24. Meat products “Yatran” – 619.2 million UAH

25. Sauces “Chumak” – 599 million UAH

26. Noodles “Mivina” – 602 million UAH

27. Dairy products “Yagotynske” – 560.5 million UAH

28. Beer «Zibert» – 541.3 million UAH

29. Dairy products “Dobrynya” – 522 million UAH

30. Meat products “Farro” – 511.7 million UAH

31. Beer “Yantar” – 507.7 million UAH

32. Wine «Inkerman» – 475.7 million UAH

33. Chips “Lux” – 441.1 million UAH

34. Soft drink “Zhyvchyk” – 412.5 million UAH

35. Brandy “Shustov” – 404 million UAH

36. Meat products “Yuvileinyi” – 403.4 million UAH

37. Cheese “Shostka” – 383 million UAH

38. Sunflower oil “Oleina” – 349.6 million UAH

39. Cognac “Tavria” – 348.2 million UAH

40. Meat products “Druzhba Narodіv” – 340 million UAH

41. Beer “Sarmat” – 322 million UAH

42. Cheese “Slavia” – 321.1 million UAH

43. Cheese “Molochnyi Shlyah” – 316.2 million UAH

44. Confectionery «Amour» – 315 million UAH

45. Spread “Shchedryi Dar” – 303.4 million UAH

46. Beer “Slavutych” – 283.9 million UAH

47. Semis “Hercules” – 269.8 million UAH

48. Sparkling wine “KZShV” – 250 million UAH

49. Semis “Tree Medvedya” – 240 million UAH

50. Meat products “Baschinskyi” – 234.4 million UAH

In preparing the rating was assessed only brands by Ukrainian manufacturers, as well as trademarks, developed or acquired by foreign companies, especially for Ukraine. Brands were ranked in terms of retail sales in the country by the end of 2011. It is worth noting the constant growth “admission” ticket rating. So, in 2010, sales were lower boundary of 50 million UAH, in the past – 150 million UAH, and this year – already 230 million UAH.

Source: http://focus.ua/

Why foreign retailers come to Ukraine

Supermarkets

Entering the market, international brands often evaluate three factors:

– Saturation of the retail market,

– The number and quality of projects of shopping centers, which are presented in the market,

– The number of existing market entry barriers.

The saturation of the Ukrainian retail market remains one of the lowest in Europe. In this high-quality projects have become more and more. And this year, offering a unique project in many ways – the largest Ukrainian Central City shopping mall Ocean Plaza, the quality of which corresponds to the world standards.

At the same time, according to experts, many foreign operators have already studied all the possible obstacles entering the Ukrainian market, put up with them or have learned to overcome them.

As a result, by the end of this year we will see in the mall about 40 brand new for Ukraine in Ocean Plaza. 60% of new brands will be due to local market operators, who have long been working in Ukraine. 40% of new brands will enter the market independently.

The country of origin of franchise leader is Western Europe. A direct investment – the countries that are closer to us and whose investments have long been widely present in Ukraine, Russia, Romania and Turkey.

The format for the new Ukrainian brands, according to the experts, about 20% of them – it is food and drink, the other 80% – a fashion brand.

It is significant that 30% of new strand brands are goods premium level. Earlier in our country goes no more than one or two of these brands in the year, as they were developed specifically nowhere. In 2012, we see a greater expansion of expensive brands, some of which will be presented on the Bolshaya Vasilkovskaya street, but most – in the SEC Ocean Plaza, where the first in Ukraine to be established premium gallery.

According to experts, massive entering of foreign retailers in the Ukraine market is also due to the active and long process of creating a positive image of our country and the promotion of Ukrainian projects on the international market.

In 2012 possible enter for a minimum of 32 new brands in Ukraine and Kiev. 28 of them will be presented in the SEC Ocean Plaza.

	Brand	Country of origin	Object
1.	LC Waikiki	Turkey	SEC Ocean Plaza
2.	Longchamp	France	SEC Ocean Plaza
3.	Furla	Italy	SEC Ocean Plaza
4.	Lady Gentlemen City	Russia	ТРЦ «Караван»
5.	Dolce Gabbana	Italy	ТЦ «Мандарин Плаза»
6.	MaxMara Weekend	Italy	SEC Ocean Plaza
7.	Trussardi Jeans	Italy	SEC Ocean Plaza
8.	BCBG	USA	SEC Ocean Plaza
9.	Bebe	USA	SEC Ocean Plaza
10.	Camper	USA	ТРЦ «Караван»
11.	Napapijri	Italy	SEC Ocean Plaza
12.	Rebeca Sanver	Portugal	SEC Ocean Plaza
13.	Cinque	Italy	SEC Ocean Plaza
14.	Pepe Jeans	Spain	SEC Ocean Plaza
15.	Diesel	Italy	ул. Крещатик
16.	Reiss	VB	SEC Ocean Plaza
17.	Blanco	Italy	SEC Ocean Plaza
18.	Camicissima	Italy	SEC Ocean Plaza
19.	Strellson	Germany	SEC Ocean Plaza
20.	Suvari	Turkey	SEC Ocean Plaza
21.	Michael Kors	USA	SEC Ocean Plaza
22.	Marina Rinaldi	Italy	SEC Ocean Plaza
23.	Atelier	France	SEC Ocean Plaza
24.	Denis/Why Denis	Romania	SEC Ocean Plaza
25.	Happylon	Kazakhstan	SEC Ocean Plaza
26.	Segafredo	Italy	SEC Ocean Plaza
27.	KFC	USA	SEC Ocean Plaza
28.	S.Oliver	Germany	SEC Ocean Plaza
29.	Oviesse	Italy	ТЦ «Украина»
30.	Soocre	Greece	SEC Ocean Plaza
31.	Patrizia Pepe	Italy	SEC Ocean Plaza
32.	Catherine Leman	Russia	SEC Ocean Plaza

Supermarket: Why is hard for supplier to find a common language with the supermarkets?

Supermarkets

How to work with Ukrainian supermarkets?

uk supermarket aisle tesco greener photo

What are the conditions of work with them?

Please, leave an inquiry on [email protected]

Reason 1

The supplier sells “on the shelf” and a supermarket sells to the consumer.

Most of suppliers see their role in making (or finding) “quality” product, and by hook or by crook to put on the shelf at the supermarket. At that to put the entire package of goods and do it immediately. So, the role of the supplier is to manage a supermarket.

To do this, held lengthy talks with the managers of supermarkets, where the supplier present its products with illustrations and talks about its merits, in convincing impeccable quality, rushes ambitious phrases: “We want to take a minimum of forty percent from the leading brand”, “Ours quality is the best on the market “.

Whether such arguments are convincing to the supermarket? Practice shows that, after such negotiations, the manager of a supermarket with no less ambition gets its price list and saying, “Want to see your product on our shelves – pay,” solemnly handed it to the supplier. Why is this happening?

In order to better understand this, you need to understand the role of the supermarket business, but also know how the supermarket put its position on the market. The vision of the role of the supermarket is to maximize the satisfaction of needs of the final customers. Therefore, supermarkets, contrary to the suppliers, not thinking about how to present all of the entire products in own store. Their thinking is focused on the construction of such sales, which will involve a maximum of supermarket consumers and make them loyal customers. In other words, the role of the supermarket is to serve the consumer, and thus manage the supplier as it “requires” the final customer.

Reason 2

The supplier sells the entire range; supermarket sells the one that corresponds to its positioning.

Often the range of supplier “washed out” in the price list you can find everything. Although to date most of the suppliers are focused on selling more narrow range of goods, not all in cooperation with supermarkets account for how a supermarket positions.

As a consequence, there are strange requirement to pay “entrance fees” in the supermarket, following which there is no guarantee that the product will be presented to more than two or three months. For example, a major dairy producer has paid quite a tidy sum for the presentation of goods in one of the largest supermarkets network of Odessa. But three months later, after the optimization of assortment, supermarket has excluded more than half of the range of this brand from its own database. One of the reasons was inconsistency brand image and a network of supermarkets.

Reason 3

Failure to comply with obligations to pay of supermarket for the goods delivered.

Very often the supermarkets do not maintain the payment terms, which are set out in the contract and pay for any parts or delayed.

Approximately 80-90% of visitors make regular supermarket shoppers, with the exception of supermarkets, which are located in the central streets of the city, on the central highways, etc. This means that we, as consumers continually spend our money in one place. More money we spend in the first days of wages (except for business owners), and decreases the amount of our costs while waiting for the payment of wages. All this means that the trade has ups and downs, but we continue to make purchases because we want to satisfy the most basic need – the need to quench thirst and hunger.

Start work with Ukrainian supermarkets, leave an inquiry on [email protected]

The capital of Ukraine among the top three cities for the expansion of global retailers

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Kiev became a more attractive city in the eyes of international retailers – according to data company CBRE.

CBRE Consulting company released its annual global survey of retail real estate segment, “RETAILERS: DEGREE OF GLOBALIZATION OF BUSINESS 2012» («How Global is the Business of Retail 2012”).

The target of research was to identify general trends in the development strategy of retailers, including the definition of a global presence as a retailer in the world markets and in major cities. This survey covers 326 key international retailers, as compiled by ranking includes 200 cities in 73 countries around the world.

According to a new search in the ranking of cities according to the degree of presence of international retailers, Kiev won 64 seats, up from 78th ranking in 2011. At the end of 2011 in Kiev attended by 25.2% of the interviewed retailers, while at the end of 2010 – 22.6%.The three leading cities in the degree of presence of international retailers are still in London, Dubai and New York.

It is noteworthy that over the last year Kyiv was one of the highest priority cities for the release of new international retailers that were not previously present in the market. In 2011 in Kiev appeared nine new international retailers, which put our capital in the third place in the “new exits” among all the cities.

The leader of the outputs of new retailers became Almaty, which last year opened their shops, 18 new international retailers. This was facilitated by significant infrastructure improvements, opening of new professional shopping centers and entrance brands of Inditex in 2010, which in turn encouraged other retailers to the entrance. At the 2nd place on the “new exits” is Moscow with 11 new international operators. Overall, European cities is the highest priority for the expansion of retailers, accounting for 48% of new discoveries in 2011.

Based on a global search by CBRE was also made ratings of the degree of presence of international retailers, in which Ukraine is ranked 34th, up from 39th in the ranking in 2011 According to CBRE, today in Ukraine is represented 25.8% retail chains taken into account in this study.

Ranking of countries with the highest presence of international retailers fifth year, led by the United Kingdom, where concentrated 56.7% of retailers. It is followed by UAE (53.1%), U.S. (50.3%), Spain (47.5%) and closes the top five leaders of China (47.2%).

Where Ukrainians and the Europeans prefer to buy food? – research

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SPECIAL OFFER – Database of Ukrainian retailers
The company GfK Ukraine, the market leader in market research in Ukraine, said that hypermarkets are becoming more popular in Central and Eastern Europe. However, their share in Ukraine amounts to only 8% – Ukrainians prefer to shop in supermarkets. Interesting, among the most important characteristics of shopping Europeans selected discounts and special offers, Ukrainians prefer proximity and low prices. This is evidenced by the results of investigations Shopping Monitor CEE 2012, conducted in October-November 2011 in 10 countries in Central and Eastern Europe.

Europeans prefer hypermarkets, Ukrainians – supermarkets

Most of the Europeans choose hypermarkets to make purchases of food and nonfood products: in Romania of 54%, in the Czech Republic – 44%, in Poland, Bosnia and Herzegovina, Hungary – just under half of respondents. In Ukraine, as well as in Serbia, the share of hypermarkets is only 8%. Supermarkets are popular in Ukraine, where 45% of respondents do the bulk of purchases of consumer goods. The same percentage of respondents select supermarkets in Bosnia and Herzegovina, in Slovenia this figure stood at 47%.

Who buys the food and daily goods in bazaars?

The number of respondents, who prefer unorganized trade by purchasing consumer goods in all the countries of Central and Eastern European countries, is insignificant, except Ukraine and Romania. Percentage of Ukrainians, who prefer markets, although it is rapidly declining in recent years (by 7 percentage points over the past 2 years), is still the largest in the region – 15%. Among Romanians these respondents are 8%.

Europeans appreciate wide assortment

On the question, why respondent chose particular store, the majority of respondents in all countries, called the low prices, wide product range and of course, the availability of discounts and sales. Ukrainians are more than people from other countries of region appreciate the proximity of the store (about 70% chose this option), as well as low prices for some goods (about 24%). At the same time, much quieter is their relation to characteristics such as a wide range of products, discounts and sales, courteous staff, working hours and the ability to go shopping by car (lower or one of the lowest figures among the countries of the region).

Only 11% of Ukrainians often go shopping by car, some more 12% use a car when planning major purchases. This is the lowest result among the countries of Central and Eastern Europe, where a car for making purchases using a total of 45% (Bulgaria) up to 68% (Bosnia and Herzegovina).

Distribution of promotional materials retailers

In countries such as Romania, Czech Republic, Slovakia, Hungary, Poland and Slovenia at least 60% of respondents read flyers, which they get from retailers, from 11% (Poland) to 56% (Romania) respondents made purchase in accordance with these flyers.

Half of Ukrainians do not receive promotional material retailers at all. Only 9% of respondents in Ukraine (the same figure in Bosnia and Herzegovina) receive materials, read them and make purchases in accordance with it. Retailers are less active in Serbia, where 69% of respondents did not receive materials at all, and just 3% receive, read and do purchase according to it.

Study of Shopping Monitor 2012: Background information

Shopping Monitor 2012 study conducted in October-November 2011 in ten countries of Central and Eastern Europe – Bulgaria, Bosnia and Herzegovina, Poland, Romania, Serbia, Slovakia, Slovenia, Hungary, Ukraine and the Czech Republic. Respondent – a person who is responsible for daily purchases of food and nonfood consumer goods in the household. During the investigation of Shopping Monitor 2012 were interviewed from 649 (Poland) up to 1060 (Ukraine) respondents. The method of the inquiry is a personal interview at home of the respondent or a telephone interview.

According to the materials gfk.ua

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Rating of Most expensive Ukrainian food brands

Why foreign retailers come to Ukraine

Supermarket: Why is hard for supplier to find a common language with the supermarkets?

The capital of Ukraine among the top three cities for the expansion of global retailers

Where Ukrainians and the Europeans prefer to buy food? – research

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