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The capital of Ukraine among the top three cities for the expansion of global retailers

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Kiev became a more attractive city in the eyes of international retailers – according to data company CBRE.
CBRE Consulting company released its annual global survey of retail real estate segment, “RETAILERS: DEGREE OF GLOBALIZATION OF BUSINESS 2012» («How Global is the Business of Retail 2012”).
The target of research was to identify general trends in the development strategy of retailers, including the definition of a global presence as a retailer in the world markets and in major cities. This survey covers 326 key international retailers, as compiled by ranking includes 200 cities in 73 countries around the world.
According to a new search in the ranking of cities according to the degree of presence of international retailers, Kiev won 64 seats, up from 78th ranking in 2011. At the end of 2011 in Kiev attended by 25.2% of the interviewed retailers, while at the end of 2010 – 22.6%.The three leading cities in the degree of presence of international retailers are still in London, Dubai and New York.
It is noteworthy that over the last year Kyiv was one of the highest priority cities for the release of new international retailers that were not previously present in the market. In 2011 in Kiev appeared nine new international retailers, which put our capital in the third place in the “new exits” among all the cities.
The leader of the outputs of new retailers became Almaty, which last year opened their shops, 18 new international retailers. This was facilitated by significant infrastructure improvements, opening of new professional shopping centers and entrance brands of Inditex in 2010, which in turn encouraged other retailers to the entrance. At the 2nd place on the “new exits” is Moscow with 11 new international operators. Overall, European cities is the highest priority for the expansion of retailers, accounting for 48% of new discoveries in 2011.
Based on a global search by CBRE was also made ratings of the degree of presence of international retailers, in which Ukraine is ranked 34th, up from 39th in the ranking in 2011 According to CBRE, today in Ukraine is represented 25.8% retail chains taken into account in this study.
Ranking of countries with the highest presence of international retailers fifth year, led by the United Kingdom, where concentrated 56.7% of retailers. It is followed by UAE (53.1%), U.S. (50.3%), Spain (47.5%) and closes the top five leaders of China (47.2%).

Where Ukrainians and the Europeans prefer to buy food? – research

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       The company GfK Ukraine, the market leader in market research in Ukraine, said that hypermarkets are becoming more popular in Central and Eastern Europe. However, their share in Ukraine amounts to only 8% – Ukrainians prefer to shop in supermarkets. Interesting, among the most important characteristics of shopping Europeans selected discounts and special offers, Ukrainians prefer proximity and low prices. This is evidenced by the results of investigations Shopping Monitor CEE 2012, conducted in October-November 2011 in 10 countries in Central and Eastern Europe.
Europeans prefer hypermarkets, Ukrainians – supermarkets
Most of the Europeans choose hypermarkets to make purchases of food and nonfood products: in Romania of 54%, in the Czech Republic – 44%, in Poland, Bosnia and Herzegovina, Hungary – just under half of respondents. In Ukraine, as well as in Serbia, the share of hypermarkets is only 8%. Supermarkets are popular in Ukraine, where 45% of respondents do the bulk of purchases of consumer goods. The same percentage of respondents select supermarkets in Bosnia and Herzegovina, in Slovenia this figure stood at 47%.
Who buys the food and daily goods in bazaars?
The number of respondents, who prefer unorganized trade by purchasing consumer goods in all the countries of Central and Eastern European countries, is insignificant, except Ukraine and Romania. Percentage of Ukrainians, who prefer markets, although it is rapidly declining in recent years (by 7 percentage points over the past 2 years), is still the largest in the region – 15%. Among Romanians these respondents are 8%.
Europeans appreciate wide assortment
On the question, why respondent chose particular store, the majority of respondents in all countries, called the low prices, wide product range and of course, the availability of discounts and sales. Ukrainians are more than people from other countries of region appreciate the proximity of the store (about 70% chose this option), as well as low prices for some goods (about 24%). At the same time, much quieter is their relation to characteristics such as a wide range of products, discounts and sales, courteous staff, working hours and the ability to go shopping by car (lower or one of the lowest figures among the countries of the region).
Only 11% of Ukrainians often go shopping by car, some more 12% use a car when planning major purchases. This is the lowest result among the countries of Central and Eastern Europe, where a car for making purchases using a total of 45% (Bulgaria) up to 68% (Bosnia and Herzegovina).
Distribution of promotional materials retailers
In countries such as Romania, Czech Republic, Slovakia, Hungary, Poland and Slovenia at least 60% of respondents read flyers, which they get from retailers, from 11% (Poland) to 56% (Romania) respondents made purchase in accordance with these flyers.
Half of Ukrainians do not receive promotional material retailers at all. Only 9% of respondents in Ukraine (the same figure in Bosnia and Herzegovina) receive materials, read them and make purchases in accordance with it. Retailers are less active in Serbia, where 69% of respondents did not receive materials at all, and just 3% receive, read and do purchase according to it.
Study of Shopping Monitor 2012: Background information
Shopping Monitor 2012 study conducted in October-November 2011 in ten countries of Central and Eastern Europe – Bulgaria, Bosnia and Herzegovina, Poland, Romania, Serbia, Slovakia, Slovenia, Hungary, Ukraine and the Czech Republic. Respondent – a person who is responsible for daily purchases of food and nonfood consumer goods in the household. During the investigation of Shopping Monitor 2012 were interviewed from 649 (Poland) up to 1060 (Ukraine) respondents. The method of the inquiry is a personal interview at home of the respondent or a telephone interview.
According to the materials

How grocery chains have weathered the crisis

The rapid development of commercial networks this year is easily explained. Salaries Ukrainians grow faster. If the entire 2011 year, they have grown on average by 8.7%, in January-August this year has jumped by 15.3% compared with the same period of the last (data Gosstat). And all this happened against a background of low inflation rates.
But how to explain the rapid growth of grocery chains in the midst of the crisis in late 2008?
Crisis did not notice?
The Fastest growing company was “Eurotech”. If at the end of 2008 it consisted of only nine points, but now it has been 69. That is an increase of almost 767%! Keep pace with other companies, as is evident from the graphs.
“The market is too saturated” – explains the reason for the growth of Igor Guglya, director of GT Partners Ukraine. According to him, in recent years, retailers have started to actively gain medium and small cities, where there is an acute shortage of modern shops. While there remains a city where there is no network of grocery stores.
Moreover, during the crisis, prices for rental properties greatly subsided, and traders it easy to agree on the best places for their stores.
Another reason for the rapid growth of networks the inertia of Ukrainian bureaucracy. Plans before the crisis continued to open stores in the crisis, when incomes were reduced (in 2009 wages fell more than 9%).
“The opening of new shopping centers – a long-term process, for example, in” METRO Cash & Carry Ukraine “only store building can last up to 3 months, but before construction must still find a building plot just to get all the necessary documents, and etc. Therefore, to stop the process of expansion at some point for the company does not make economic sense, “- says Anna Kurbatova, Communications Manager” METRO Cash & Carry Ukraine “.
Less is more
But we cannot say that the crisis in general had no effect on traders. Owning retailers had to give up a huge store in favor for more compact stores.
Like mushrooms after the rain began to appear small “convenience stores” and discounters with cheap products, but limited selection of goods.
“During the crisis, mainly developed network of small formats” – agrees Anna Kurbatova. Its network began in 2011 to develop the small shops to 2 thousand square meters with a range of about three thousand items, called “METRO Base.”
Before it stores “Metro” in Ukraine existed only in standard area of 16 thousand square meters and with a range of 30 thousand items. Thanks to this new approach, the company managed to open stores in relatively small cities – Kremenchug, Ternopol, Kirovograd and Lutsk.
For cities is a great investment, because even in the low-price shop area of about 1 thousand square meters have to invest about $ 1.8-2.7 million (if you buy, not rent a property), explains Igor Guglya from GT Partners Ukraine. The “convenience stores” have less to invest. For example, the network of “Nash Kray” is now developing a network of express minimarkets area of 50-100 square meters. If you rent a room, you can open a new shop even $ 23,000.
“In the usual” shop at home “does not have its plants for the production of food (bread, cooking), in contrast to the supermarkets. In each store, our network format “shop at home” BK “Express” has its own mini-bakery, the area allows. Low level of staff, although their level of training above. In small shops seller and cashier and bookkeeper are able to accept products, and put to the position, “- says about the nuances of this business, Dmitry Kashirin, commercial director of “Fudmarket “(included in” Retail Group “, which is developing a network of” Great Kishenya “,TC” Alta Center “,” Equator “,” Velmart “). Find design ideas for your home on
Opening of the same large size – Hypermarket – associated with the construction of a single building. For this it is necessary to acquire the land and take a lot of coordination, because the volume of investment can range from $ 5 (the most compact hypermarket) to $ 20 million (a huge shop).

Rating of Most expensive Ukrainian food brands

Rating of the most expensive Ukrainian brands made popular Ukrainian weekly magazine Focus. The first three places divided between Nasha Ryaba, Roshen and Chernigivske.
It means that food preferences of Ukrainians are chicken, chocolate and beer.
In particular, TM Nasha Ryaba becomes leader of the ranking for the third year in a row. This is primarily due to the reasonable price of chicken compared to other types of meat. Revenues of “Nasha Ryaba” increased by a billion hryvnia for one year. This is due on the one hand increased production by 7% and the expansion of logistics, which already has more than 2,600 franchised outlets, on the other – the growth of the chicken prices by 10% in the last year. Thus, by the end of 2011 “Nasha Ryaba ” brought to the company 5.1 billion UAH.
Not give up their positions the largest sweet brand, the brainchild of the Minister Poroshenko, TM Roshen: its sales increased nearly by 1 billion hryvnia to $ 4.54 billion UAH.
This year, in the top ten we can find two beginners: TM Hlibnyi Dar and TM Rogan with the result of sales 1.372 billion UAH and Rs 1.273 billion UAH respectively. With their appearance in the Top 10 now it includes three vodka and three beer brands.
By the number of brands represented on the list, most of the positions owned brands under which the produce strong alcohol – they are 10th of 50. Leader in the alcoholic beverages by sales in Ukraine was TM Khortytsya. This year she managed to overtake Nemiroff brand.
Top 50 Ukrainian consumer food brands with revenues in 2011:
1. Chicken “Nasha Ryaba” – 5.1 billion UAH
2. Confectionery “Roshen” – 4,54 billion UAH
Ukrainian brands 103. Beer “Chernigivske” – 4.265 billion UAH
4. Cigarettes “Prima” – 3.233 billion UAH
5. Confectionery “Conti” – 1.9 billion UAH
6. Beer “Obolon” – 1.63 billion UAH
7. Vodka “Khortytsya” – 1.55 billion UAH
8. Vodka “Nemiroff” – 1.53 billion UAH
9. Vodka “Hlibnyi Dar” – 1.372 billion UAH
10. Beer “Rogan” – 1.273 billion UAH
11. Sausage “Globino” – 1,166 billion UAH
12. Sauces “Shchedro” – 1.149 billion UAH
13. Sauces “Torchin”- 1.11 billion UAH
14. Beer “Lvivske” – 1.054 billion UAH
15. Vodka “MEDOFF” – 1,052 billion UAH
16. Juice “Sadochok” – 1.021 billion UAH
17. Juice “Nash Sok” – 955 million UAH
18. Confectionery “Svitoch” – 851 million UAH
19. Vodka “Prime” – 745 million UAH
20. Vodka “Іstynna” – 731 million UAH
21. Juice «Sandora» – 720 million UAH
22. Cheese “Dobryana” – 685.4 million UAH
23. Water “Morshinskaya” – 652.6 million UAH
24. Meat products “Yatran” – 619.2 million UAH
25. Sauces “Chumak” – 599 million UAH
26. Noodles “Mivina” – 602 million UAH
27. Dairy products “Yagotynske” – 560.5 million UAH
28. Beer «Zibert» – 541.3 million UAH
29. Dairy products “Dobrynya” – 522 million UAH
30. Meat products “Farro” – 511.7 million UAH
31. Beer “Yantar” – 507.7 million UAH
32. Wine «Inkerman» – 475.7 million UAH
33. Chips “Lux” – 441.1 million UAH
34. Soft drink “Zhyvchyk” – 412.5 million UAH
35. Brandy “Shustov” – 404 million UAH
36. Meat products “Yuvileinyi” – 403.4 million UAH
37. Cheese “Shostka” – 383 million UAH
38. Sunflower oil “Oleina” – 349.6 million UAH
39. Cognac “Tavria” – 348.2 million UAH
40. Meat products “Druzhba Narodіv” – 340 million UAH
41. Beer “Sarmat” – 322 million UAH
42. Cheese “Slavia” – 321.1 million UAH
43. Cheese “Molochnyi Shlyah” – 316.2 million UAH
44. Confectionery «Amour» – 315 million UAH
45. Spread “Shchedryi Dar” – 303.4 million UAH
46. Beer “Slavutych” – 283.9 million UAH
47. Semis “Hercules” – 269.8 million UAH
48. Sparkling wine “KZShV” – 250 million UAH
49. Semis “Tree Medvedya” – 240 million UAH
50. Meat products “Baschinskyi” – 234.4 million UAH
In preparing the rating was assessed only brands by Ukrainian manufacturers, as well as trademarks, developed or acquired by foreign companies, especially for Ukraine. Brands were ranked in terms of retail sales in the country by the end of 2011. It is worth noting the constant growth “admission” ticket rating. So, in 2010, sales were lower boundary of 50 million UAH, in the past – 150 million UAH, and this year – already 230 million UAH.

Best selling products in Ukraine online

Best selling products in Ukrainian Internet 2013
Consumer interest in Ukrainian people has shifted in favor of new product categories. Studies of the dynamics online purchases in January-April this year, which analysts had, showed that, compared with the same period last year, more than three times the volume of purchases in the category “Auto Parts, Tuning, GPS” , 1 , 5 times – in the category “Sports and Health” and 95% – in the category “Tablets, Laptops, Computers.”

The share of traditionally popular items, in particular, mobile phones and clothing in total sales has declined. From the first position in the ranking of the most popular online products mobile phones and smart phones pressed tablets and computers. Ukrainians began to buy the tablets are not only more likely, but to spend more money on them – in 2013 average check purchases in the category “Tablets, Laptops, Computers” has increased by 31%. The average amount of monthly purchases has remained unchanged at more than 450 hryvnia. analysts believe that the results obtained and, in particular, the fact that the growing dynamics of sales of non-traditional products for the Internet, point to the fact that Ukrainians have more confidence in online shopping.
Top of the most purchased goods in Uanet (Ukrainian Internet) according
Product category
The increase in sales for the year
Share in total sales, January-April 
Share in total sales, January-April 
Tablets, Laptops, Computers
Mobile phones, Smartphones
Collectibles, Antiques
Clothing, Shoes, Accessories
Auto Parts, Tuning, GPS
Sports and Health
Household appliances
Recall, according to research, from mobile phone users Uaneta make purchases less frequently than with computers, but become more expensive goods. The average check per user per month was 350 hryvnia.